Interview Task
Project
VAX - Spotwash Home Cordless Campagn - Interview Task
My Role
Digital Designer
Tools
Figma
Timeline
10/02/25 - 18/02/25
Description
I designed a suite of digital assets for Vax, including display banners and a feature-driven email. Focused on creating visually compelling, user-friendly designs that drive engagement, ensuring brand consistency, mobile optimisation, and clear CTAs for a seamless user experience.
Context
This project aimed to enhance Vax’s digital advertising strategy by creating effective, high-converting display banners and email designs. The goal was to improve visibility, engagement, and user experience while maintaining brand consistency across multiple platforms.
Problem
Vax needed a cohesive set of digital marketing assets to promote the SpotWash Home Cordless & Solution Bundle across various online platforms. The challenge was to create visually engaging designs that effectively communicate key product benefits, stand out in a crowded digital space, and drive conversions. The assets had to be responsive, brand-consistent, and optimised for different viewports, ensuring a seamless experience across devices.
Process
Research & Strategy – Analysed the Vax brand guidelines, target audience, and product benefits to ensure messaging aligned with user needs. Reviewed existing campaigns to maintain consistency.
UX/UI Considerations – Focused on clarity, visual hierarchy, and responsiveness, ensuring that key product benefits and CTAs were easy to understand at a glance.
Design Exploration – Experimented with different layouts, colours, typography, and button styles to create engaging and high-converting designs. Balanced bold visuals with minimal text for quick impact.
Execution & Refinement – Designed homepage banners, display ads, and email creatives, optimising each for readability, performance, and fast loading times. Ensured consistency across assets while tailoring designs for different formats.
Solution
Homepage Banner: A bold, high-impact visual highlighting the product’s key benefits with a strong, benefit-driven headline and a clear CTA for immediate action.
Display Ads (Leaderboard, Skyscraper, Square): Designed for quick recognition with minimal text, high-contrast visuals, and a clear CTA to maximise click-through rates. Ensured readability across different screen sizes and placements.
Feature-Driven Email: A structured, user-focused email layout that followed an F-pattern for readability. Included a compelling subject line, engaging hero image, key benefits with icons, and a high-contrast CTA for conversions.
By applying UX/UI principles, such as visual hierarchy, mobile optimisation, and accessibility, I created a campaign that effectively communicates Vax’s value proposition, ensures brand consistency, and enhances user engagement across digital platforms.
Research & Understanding
To create a compelling campaign, I analysed the product’s features and benefits by reviewing Vax’s branding materials, product details, and customer feedback. This helped me identify key selling points, such as cordless convenience for hassle-free cleaning, Boost Mode for 25% more suction, specialised tools for different surfaces, and antimicrobial protection for a more hygienic clean. From this, I distilled the core message into three key words:
Effectiveness, highlighting the product’s powerful stain removal;
Convenience, emphasising its portability and ease of use;
Value, showcasing the complete bundle with cleaning solution and versatile accessories.
These insights shaped my design approach, ensuring clear and impactful messaging across all assets.
To create a compelling campaign, I analysed the product’s features and benefits by reviewing Vax’s branding materials, product details, and customer feedback. This helped me identify key selling points, such as cordless convenience for hassle-free cleaning, Boost Mode for 25% more suction, specialised tools for different surfaces, and antimicrobial protection for a more hygienic clean. From this, I distilled the core message into three key words: Effectiveness, highlighting the product’s powerful stain removal; Convenience, emphasising its portability and ease of use; and Value, showcasing the complete bundle with cleaning solution and versatile accessories. These insights shaped my design approach, ensuring clear and impactful messaging across all assets.
To address key user challenges, I focused on creating clear and engaging visuals that quickly communicate the product’s benefits, ensuring strong first impressions and quick engagement. To maintain brand consistency, I followed Vax’s guidelines, using cohesive colours, typography, and messaging to build familiarity and trust. Given the crowded online space, I designed concise, eye-catching display ads that stand out and are easy to absorb at a glance. Additionally, understanding that users skim through emails, I structured the email layout for scannability, using bold headlines, icons, and bullet points to highlight key features efficiently.
my goal was to create an effortless process for users to engage with the campaign and quickly understand the product’s value. By addressing key user problems—such as capturing attention in a crowded space, ensuring brand consistency, and making content easy to scan—I designed a seamless experience that required minimal effort from the audience. Whether through display ads, homepage banners, or email layouts, every element was optimised for clarity, engagement, and usability. This approach ensured that users could instantly recognise the product’s benefits, take action with ease, and ultimately feel confident in their purchasing decision.
Observations
I analysed the Vax homepage to understand existing banner designs, identifying areas for improvement. Some text elements were difficult to read due to low contrast, and certain CTAs could be more prominent for better engagement. However, the hero image had strong visual impact, effectively showcasing the product. I aimed to maintain this strength while refining text clarity, optimising CTA placement, and ensuring a seamless user experience.
Experimentation
During the experimentation stage, I focused on three key design principles: Clarity, Simplicity, and Consistency. Clarity ensured that key product benefits were immediately visible through bold typography and high-contrast visuals. Simplicity helped streamline the messaging, keeping text minimal and easy to scan. Consistency aligned all assets with Vax’s brand guidelines, maintaining uniform colours, fonts, and visual hierarchy across different formats. By prioritising these principles, I created designs that were engaging, user-friendly, and visually cohesive.
